What is Search Engine Marketing?
It is the art and science of optimizing and positioning a web site
to achieve top search engine rankings.
Why do I need Search Engine Marketing?
The top search engines generate over 345 million unique visitors
each month. (Media Metrix, August 2001)
Acquiring a top placement will increase your site's visibility for
qualified leads actively searching for your product or service -
at a time when customers are likely to buy.
How do I justify a Search Engine Marketing Budget?
(taken from a recent article on MarketingProfs.com,
Forrester Research reported that over 80 percent of Internet users
reach sites through search engines. (July 5, 2000)
A study from NPD Group found that search listings are more effective
than standard banner or button advertisements when it comes to brand
recall, favorable opinion rating and inspiring purchases. (Feb 14,
How much does a Search Engine Marketing Campaign
A professional search engine marketing campaign can be customized
to fit your budget. Pricing is based on which directories we submit
to, the quantity of keywords and optimized pages, on-going maintenance,
and monthly reporting. Search engine marketing is flexible - anywhere
from a few hundred dollars to several thousand dollars.
What are the steps in a positioning campaign?
1. Keyword Research and Development.
2. Site Analysis and Content Optimization.
3. Create content to attract search engines spiders.
4. Registration with Search Engines and Directories.
5. Complete site indexing.
6. Monthly Placement Reports and on-going maintenance.
7. Real-time visitor and search engine tracking.
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